Time to Enjoy Ultimate Summer Moment with “Pepsi Same Great Taste” Campaign

Bangkok – Pepsi® by Suntory PepsiCo Beverage (Thailand), is inviting customers to kick off the summer under the “Pepsi Same Great Taste” campaign by teaming up with heartthrob presenter and affectionately hot guy among ladies “Putthipong “Billkin” Assaratanakul” to help enhance customer engagement with any Pepsi iconic flavors and a variety of Pepsi sugar-free variants. Customers can relish joyous moments with plenty of inspiring summer activities to be held for customers to enjoy their way. Customers will be experiencing the ultimate moment of refreshing summer drink as a caravan of Pepsi vehicles will be moving around in Bangkok and provinces to handout sugar-free Pepsi to cool off this hot summer. Customers also stand a chance to win lots of prizes, while the Pepsi on-tour caravan is set to kick off in late February.

Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand), said this year Pepsi Thailand will be continuing to maximize customer engagement with Pepsi delicious, fizzy flavors by launching the summer campaign to beat the heat this summer called “Pepsi Same Great Taste” to deliver a refreshing summer drink to every customer so that they will have a delightful moment of happiness. The company also partnered with “Putthipong “Billkin” Assaratanakul” to represent new-generation customers and communicate about sense of enjoyment, liveliness, pleasant characteristics, having the courage to try new things. Every customer is invited to experience sugar-free Pepsi flavors and take part in all Pepsi customer engagement activities. The company also highlighted its 360-degree marketing strategy to reach out to target customers through the use of multiple communication channels such as digital marketing campaigns, on-ground activities, point-of-sale displays, using presenters and influencers to enhance customer engagement as well as launching promotional campaigns in collaboration with partners. Suntory PepsiCo Beverage (Thailand) also came up with a new inspiring campaign to create an impact in the market by releasing the Pepsi caravan to give away sugar-free Pepsi products to customers to experience the delicious taste of Pepsi without worrying about sugar and calories, with lots of prizes available in a wide range of fun activities throughout this summer, starting in late February. Stay updated with all the latest news, details, rules and regulations on participating in the upcoming activities, visit Facebook: PepsiThai”.

“Putthipong “Billkin” Assaratanakul”, the presenter of this Pepsi promotional campaign “Pepsi Same Great Taste”, said that “I am so happy to be part of delivering sugar-free Pepsi fizzy flavors to customers under the campaign. I would like to invite all people to experience Pepsi’s iconic refreshing flavors and enjoy the fizzy drink in your style. This is because whatever Pepsi flavors you choose, they deliver the same great taste. In addition, you can enjoy a lot of fun activities organized by Pepsi throughout this summer.”

Get ready for Pepsi refreshing flavors without sugar to beat the hot summer with “Billkin” and any Pepsi flavors today. For more information, visit Facebook: PepsiThai LINE Official Account: @PepsiThai Twitter: Pepsi-Cola and Youtube: Pepsi Thailand