Shopee launches 11.11 Big Sale, the biggest shopping festival of the year to power the digital economy

11.11 Big Sale presents a line-up of unbeatable deals, including Shopee Discount Vouchers worth up to 1,111 baht, the big prize giveaway more than 11 million baht, and also invites users to support local communities and spread joy

Thailand, 21 October 2021– Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicks off its annual 11.11 Big Sale, the most anticipated shopping festival in the region. 11.11 Big Sale will also be Shopee’s largest shopping festival ever, headlining a year where more people and businesses use it to connect with each other. In fact, the number of sellers and brands on Shopee has surged by 60% in 2021, while 1 in 3 shoppers at its recent 9.9 event was new to the platform.

This 11.11 Big Sale will present Shopee’s greatest selection of deals, fun, and entertainment for everyone. Users can look forward to the widest variety of discounted products from over 25 categories, unbeatable deals including up to 90% daily discounts, Shopee Vouchers worth up to 1,111 baht, free shipping 0 minimum spend and more. With such an irresistible line-up, the growth in new buyers to Shopee is expected to peak further during 11.11. Brands and local SMEs will stand to benefit from increased traffic to supercharge business growth and scale their online presence.

Jackie Chan, International superstar will also return with a brand-new commercial for 11.11 Big Sale, after the viral success of his 9.9 commercial that was watched 435 million times online. His action-packed sequel is bound to surprise and spark excitement for all users, topping off the greatest selection of entertainment and rewards from Shopee.

Suchaya Paleewong, Senior Marketing Manager at Shopee Thailand said, “Our year-end shopping festivals have evolved to be more than about the deals. Shopee has pioneered efforts to expand our digital ecosystem to help more consumers, businesses and communities access and benefit from e-commerce. As we gradually emerge from the pandemic, we aim to bring more joy to shoppers by curating the best deals so that they can save more on the things they love. We will also make 11.11 more meaningful and impactful by providing better support to help businesses of all shapes and sizes grow together. In particular, we want to uplift the underserved local communities so that we can all move forward into a digital-first future. There is no better time than now to make the move online. I invite everyone to join us in making this the biggest, and most impactful 11.11.”

1. Upsized variety, deals and entertainment for the biggest online community

Shopee is committed to helping more shoppers access the benefits of e-commerce. To help more people try out online shopping, Shopee introduced initiatives such as special welcome gifts and vouchers for new shoppers, with over 5 million welcome gifts for new Shopee users across the region and many in Thailand redeemed since the start of the year. Throughout 11.11, shoppers can look forward to an unbeatable range of rewards and deals across all categories. This includes promotions from the leading brands on Shopee Mall such as Dettol, Lotus’s, P&G, Olay, Mister Robot, Hisense, Autobot, Philips, Toyota, Pruksa.

Big & Best Deals: Enjoy deep discounts up to 90% off on a wide variety of product categories, Shopee Voucher discount up to 1,111 baht as well as free shipping 0 minimum spend everyday on Shopee. They can also enjoy further discounts when using KBank-Shopee Credit Card, KBank Credit Card, KTC Credit Card, UOB Credit Card, BAY Credit Card and MasterCard.
Bigger prizes: By engaging with our 11.11 campaign, users can have the opportunity to win various grand prizes, such as a house, cars, and Shopee Coins.

Shopee Mall Big Brands Discount: Thousands of leading brands on Shopee Mall offering special deals. Get a Shopee Mall discount voucher worth 1,500 baht with a minimum spend of 1,000 baht. Furthermore, get up to 90% discount that can be stacked with brand discount vouchers during the Midnight sale from 0:00 AM – 02:00 AM on 11 November 2021.
Rewarding Experiences from ShopeePay: New users will get a special discount of up to 1,111 Baht when they pay their bills with ShopeePay. Current users will have a chance to get 40% Shopee Coin Cash Back when they top up their mobile phones with ShopeePay.

Shopee Food special dishes at 11 baht: Shoppers will get 80% Discount Vouchers for making their first orders on Shopee Food and all users will have a chance to enjoy Free Shipping Vouchers during 28 Oct – 11 Nov 2021. On the peak day sale of 11 Nov 2021 only, special dishes will be going for just 11 Baht.
The 11.11 Big Sale will also spark more joy through non-stop entertainment from 28 October till the big finale on 11 November. Highlights include:

11.11 Big Game Show on peak day sale: Some of the most beloved international and Thai celebrities will be delivering happiness and fun at the Shopee 11.11 Big Game Show on 11 November 2021, and shoppers can stand a chance to win the grand prize worth more than 11 million baht.

Star-studded entertainment on Shopee Live: On 11 November 2021, NCT 127, one of the hottest K-pop boy bands will also be delighting audiences across Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines and Taiwan with their chart-topping hits performed on Shopee Live

Win more than 11 million baht on Shopee Prizes: Users can look forward to earning attractive rewards from their favourite games on Shopee Prizes such as Shopee Farm, Shopee Pets, Shopee Bubble and more. Shopee users can stand a chance to win the total prize worth more than 11 million baht.

2. Biggest growth opportunities for businesses

11.11 Big Sale continues to act as a springboard to accelerate growth for businesses on Shopee, especially local SMEs. In 2021, more than 8 million new local shops opened on Shopee across the region. With a growing base of shoppers and more marketing tools provided by Shopee, 11.11 will give brands and SMEs greater visibility to maximize demand. Businesses with an offline presence can also participate in 11.11 through ShopeePay and Shopee’s digital products feature.

Helping new local sellers come online: To elevate local sellers during the peak-season of shopping online, Shopee collaborated with National Housing Authority, Thailand to launch its first online campaign, “NHA online market”. The campaign provides the chance for residents of NHA to equip themselves with online selling skills and set-up their own business on Shopee.

Build brand awareness and loyalty: Consumers are usually more open to trying new brands during big shopping festivals. To capture their attention, brands are using tools such as Shopee Mall Brand Memberships to increase repeat purchases and cultivate loyal customers. Brands such as Nivea, Mamypoko, Vowbaby, Elizabeth Arden are offering special welcome gifts and bonus points with new membership sign-ups.

New product launches on Shopee Mall: Brands are also taking advantage of the huge consumer interest in 11.11 to launch their latest products on Shopee Mall. Exclusive deals include:

Tech & Mobile Gadgets – Amazfit will launch the Amazfit GT3 Series with promotions, discounts of up to 60% and a discount code of 200 baht with free gifts throughout the day. Huawei is launching the Huawei Nova 9 and giving out 1,300 Shopee Coins cashback with each purchase. New users who register a new number with AIS One-2-Call! 5G will receive a 200THB Shopee voucher.

Home appliances – Get the latest Skyworth 32STD4000 TV with Brand Voucher worth up to 200 baht.

3. Supporting local communities

Through 11.11 Big Sale, Shopee will continue to support various groups in the community through technology. In Thailand, Shopee is committed to supporting community sectors affected by uncertainties, including the COVID-19 situation. We launched two ongoing initiatives, ‘Shopee Ruam-Jai Fight Covid’ and #ShopeeTogether, which focuses on rallying Shopee users to give and support those in need. For ‘Shopee Ruam-Jai Fight Covid’, Shopee unites with celebrities from Shopee Celebrity Club and brand partners on Shopee mall to connect with users and encourage them to make e-donations safely and conveniently through Shopee’s platform, so that we can overcome all of these obstacles together. Users can lend their support via various channels:

Goods Donation: Brand Partners join forces to create ‘Kong Ruam-Jai’ which is a package that contains essential items and food products. Users can choose to donate Kong Ruam-Jai to Zendai and Food for Fighters non-profit organizations via a specially created Official Store, ‘ShopeeTogether for Donation’ in Shopee.

Give back 11 baht with every purchase: For every order made via participating Shopee Mall partners such as Sky World, Smart Home, ADDA Footwear, and Gunpla Village, the brands will contribute the donation of 11 baht to selected foundations and charities.

First Charity Concert: Shopee is also hosting a charity concert on Shopee Live for the first time, inviting leading celebrities to spread happiness and gratitude through their music performances, while encouraging users to do a part for charity.
E-Donation: Users can purchase e-donation coupons from official stores of selected foundations and charitable organizations via Shopee’s platform.

For more information about Shopee 11.11 Big Sale, visit

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