KUALA LUMPUR, Malaysia, Sept. 8, 2025 /PRNewswire/ — On September 5, 2025, the Henan Provincial Department of Culture and Tourism introduced its “Journey of Civilization Light” online exhibition at MATTA FAIR 2025 in Malaysia to expand its cultural and tourism presence across Southeast Asia.
As one of the region’s largest and most influential international travel exhibitions, MATTA FAIR drew a broad cross-section of industry professionals and visitors from around the world. The online exhibition used interactive digital tools to present Henan’s role as a cradle of Chinese heritage, together with its historical artifacts and natural landscapes. Through the immersive “cloud tour,” the platform provides Malaysian audiences with convenient virtual access to Henan’s cultural assets. On-site interactive booths saw strong participation, increasing awareness and interest in the “Hometown Henan” brand throughout Malaysia and neighboring markets.
This promotional campaign introduced “Henan, Where China Began”, an initiative highlighting Henan as the birthplace of Chinese civilization, in the Malaysian market, further encouraged interest in Henan’s cultural tourism offerings among Southeast Asian travelers. The digital platform is emerging as an important mechanism for supporting sustainable inbound visitation and strengthening cultural exchange between China and Malaysia.
ข่าวที่เกี่ยวข้อง
- UEG Week 2026: Antibiotic use from childhood linked to higher odds of IBS in young adulthood
- UEG Week 2026 เผยผลการศึกษา การใช้ยาปฏิชีวนะตั้งแต่วัยเด็กสัมพันธ์กับโอกาสเกิดโรคลำไส้แปรปรวนที่สูงขึ้นในวัยผู้ใหญ่ตอนต้น
- Budget Direct Sets up in Adelaide, Boosting Local Employment and Customer Service
- The Magic of Tomorrowland Lands In Shanghai For A Two-Day Sold Out Spectacle
